BING WEBMASTER TOOLS

5 (FREE) REPORTS THAT ARE A GOLDMINE OF DATA!

Mufaddal Sadriwala

Starting out with SEO but cannot afford tools like Ahrefs, SEMRush,  Screaming Frog?

Don't worry, I have got the perfect replacment for you!!

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Bing Webmaster Tools (BWT) is a goldmine of data and it has a lot of tools that provide reports such as - Backlink comparison, - Keyword Research, - SiteAudit,  etc..  for absolutely free.

Here are 5 USEFUL Reports by BWT that are Super Useful for SEO's

Here are 5 USEFUL Reports by BWT that are Super Useful for SEO's

Let's deep dive

SITE SCAN

SEO REPORTS

SITE EXPLORER

BACKLINKS COMPARISON

KEYWORD RESEARCH

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Top 8

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The Sitescan provides a couple of reports that are useful for Technical analysis such as: HTTP errors (4XX, 5XX, etc) Missing canonicals, title tags,  alt tags, lang tags, etc... Broken redirects Missing/Multiple Headers Server timeouts  and so on..

1. Site Scan

We can run a Sitescan (similar to Site Audit in Ahrefs) in BWT for up to 10,000 URLs in a month.

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missing & multiple <h1> tags, missing alt attributes, long or short meta descriptions, etc..  

2. SEO Reports

BWT provides a basicand out of the box SEO report thatincludes:

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These reports are helpful for fixing basic quality and hygiene issues on the website.

3. Backlinks Comparison

We can compare our backlinks profile with 2 other competitors in BWT! We don’t get URL level data but we get the Referring Domains through which the links are built. Similarly, we can compare the anchor texts for these domains. We can also filter the Referring Domains & Anchor text by “common domains/text”

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It shows the keywords related to our search along with the keywords that are asked as a question. We can also get new keyword ideas through the newly discovered keywords tab (based on the previous 30 daysdata). This report also shows the top 10 Bing SERP ranking for that keyword

4. Keyword Research

We can perform extensive keyword research through BWT but the data is only for Bing and not Google. But the good part is:

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5. Site Explorer

This is sort of similar tothe Index Coverage report in GSC but the unique thing is that it provides data in the way the website’s folder is created in the backend along with the subdomains & protocol. Similarly, a lot of URL filter options are available to analyse the performance of the specific parts of the  website

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