Mufaddal Sadriwala - SEO Consultant in Dubai

SEO That Drives Revenue.
Strategy That Gets Results!

I’m Mufaddal — SEO Consultant based in Dubai, working timezones!

I help brands get discovered — whether it's on Google, LLMs, local search, or wherever search is evolving.

With 10 years of hands-on SEO experience and a forward-looking approach to AI and LLM optimization, I turn visibility into real, measurable growth.

Brands That Trust My Work (and See the Results)

From retail to real estate, healthcare to logistics — I’ve helped industry leaders turn SEO from a to-do list item into a core revenue channel.

Who’s Mufaddal — and why should you care?

I didn’t “fall into” SEO. I built a career in it — one step at a time.

Over the past 10 years, I’ve worked with leading brands across Asia, North America, and lately the Middle East to grow organic revenue, build scalable SEO operations, and stay ahead of the curve with AI and LLM-first search.

As a Senior SEO Manager at Assembly MENA, I work at the intersection of technical SEO, strategy, automation, and AI-driven discoverability.

Based in Dubai, I bring local understanding with global capability — a great combo when SEO needs to deliver at scale.

My Philosophy - Execution Over Excuses

SEO isn’t just about algorithms — it’s about getting buy-in, collaborating with devs and content teams, and shipping work consistently.

That’s where I thrive. I solve the SEO bottlenecks most teams ignore — and build repeatable, scalable solutions for long-term organic success.

Whether I’m building frameworks, unblocking teams, or speaking to founders — I bring clarity, speed, and strategic depth to every SEO challenge.

“The biggest SEO problem isn’t the plan. It’s the execution. That’s what I fix”

From Strategy to Shipping

Too many SEO plans sit in Notion or get stuck in dev backlogs. I bridge the gap between strategy and execution, ensuring that things actually go live — fast.

Cross-Functional Execution

I don’t just drop audits and disappear. I work with developers, designers, content leads, and leadership to get things done — and done well.

Scalable SEO Systems

One-off fixes don’t cut it. I build frameworks and processes that scale, adapt, and keep SEO moving even when priorities shift.

Modern Search Mastery

Search isn’t limited to SERPs anymore. I help brands get discovered via LLMs like ChatGPT, AI assistants, and local search — wherever your audience is searching, I’m optimizing for it.

You Don’t Need More SEO Jargon. You Need Growth.

Specialised in Technical SEO, CRO, E-commerce SEO, Web Analytics, and Paid Media Consulting for enterprise-scale performance.

From understanding your brand and business to building roadmaps that drive growth — I help scale visibility and revenue…

We have come far ahead from the usual on-page and off-page SEO!

seo x paid Synergies

e-commerce SEO

Technical SEO + Dev Team Collaboration

CRO & Digital Business Growth

Enterprise SEO Strategy

Website Migrations

AI-Powered SEO Automation & Custom Reporting

GEO for AI, LLM Discoverability & Beyond

Content Strategy That Wins Rankings and Revenue

What People Say About Working With Me

I first met Mufaddal in a mentorship program and quickly came to understand how he knew so much more about SEO than I had imagined. I think that I learned as much from him as I hope he did from me and I greatly admire him for his amazing work ethic, attention to detail, incredible insights, and ability to empathize with people from various perspectives. He's truly one of the most kind and pleasant people I've had the privilege of knowing and I look forward to seeing his career skyrocket.

Julie Joyce Owner and Director of Operations Link Fish Media, Inc.

I’ve worked with Muffi and it’s been an absolute pleasure. Yes extremely clear about the objectives, expectations and makes the plan accordingly and also goes the extra mile to execute them. 10/10 recommend

Pranita Bajoria Founder at Red in the White

I worked with Muffi while I was taking care of content and SEO at Insider. I found him to be an excellent partner - his insights really helped us drive quality organic traffic for the site. We worked on campaigns such as the IPL, ISL, New Year's Events, and Insider's various other categories as a whole. His advice was useful, and he'd make it a point to proactively check how things were going. I'd heartily recommend him for any task related to SEO.