Hello, my name is
Mufaddal Sadriwala
SEO Strategist & Consultant specialising in business growth through Organic Traffic!
About me
I am a performance marketer who helps brands in increasing their revenue through organic + paid marketing mediums.
I scaled organic traffic for an event management company by 400% in a year! (without building a single link)
Recovered 80% of the lost traffic for a medical business hit by the September Core Update!
With more than 7 years of experience in SEO & Growth consulting, I have helped a couple of businesses increase their revenue through Content, Organic Marketing (SEO), Conversion Rate Optimisation (CRO), and Paid Marketing.
I’ve spent most of these years working on different areas of SEO: Technical SEO, Penalty Recovery, Authority & Trust Building, Local SEO, Data Analytics, (all types) Content, and much more.
I have worked on multiple business categories including (but not limited to) Event organising & management, BFSI (insurance, fintech, banks, etc), B2B, SaaS, Nutraceuticals, Non-profits, Luxury wellness.
I share my experience with the larger SEO community through blogs & conferences. Turn Digi, BrightonSEO, and SEO Mastery Summit, are some conferences that I’ve spoken at.
What do I do?
From understanding your brand, business, opportunity, to designing a roadmap that delivers growth through organic + paid marketing, I do everything that falls in between these lines.
I specialise in Technical SEO, CRO, E-commerce growth, Web Analytics, Paid consulting for enterprise brands and large websites.
seo + paid consulting
technical seo
E-commerce growth
penalty recovery
SEO migration
seo audits
Expertise
My Experience
2022-
Assembly Global – MENA
SEO Manager
As an SEO Manager for the MENA region at Assembly Global, I am working for the Organic growth for a couple of well known E-commerce brands. Along with strategy & execution, I am building a team of SEO specialists to grow the e-commerce portfolio for Assembly.
2021-2022
iProspect – Dentsu International
SEO Strategist
Strategising for a couple of BFSI brands in India for their organic growth along with a team of brilliant SEO's. Responsible for the business growth of the SEO vertical at the agency.
2016-2021
A&B Digital Marketing Agency
senior seo executive
Started as an SEO intern to learn the fundamentals of SEO & Growth marketing. As an SEO Analyst, helped more than 10 brands increase their organic traffic. Started building, training & leading a team of SEO Analysts to scale the SEO business.
2015-2016
Freelance
independent SEO consultant
Right after college, started my career with lead generation for local businesses through SEO. I used to create websites targeting a specific niche, optimise them to rank on top, and rent it out to businesses once they started generating enough leads